AI is changing how Media & Entertainment works: from concept to screen to audience engagement. It is moving faster than most teams can respond. Those shaping it are already experimenting, integrating, and leading.
AI is now an active layer in the creative process, shaping how content is written, produced, distributed, and experienced. Writers, directors, and editors are using it to explore ideas, speed up workflows, and refine outputs. Audience engagement is shifting; trailers, ads, and formats adapt in real time, powered by behavior and sentiment.
Discovery, monetization, rights, and distribution systems are being rebuilt for agility and scale. Across film, OTT, music, gaming, and animation, AI is moving from test phase to pipeline: enabling faster localization, smart content tagging, intuitive dubbing, adaptive soundtracks, emotion-aware trailers, dynamic story branching, and new formats that respond to audience input and widen access across languages, platforms, and geographies.
AI Prism brings these perspectives together to align intent, capability, and direction across the creative industry
AI is inevitable. Alignment is not.
The more creators engage with AI, with those building it, and with each other, the more, this ‘all pervasive intelligence’ will evolve to support vision, not override it. This is the moment to shape how intelligence serves imagination, before it sets its own terms.